I was interviewed for Ammo magazine’s issue 10.
1. Your Loco brand features a range of striking illustrated shoes. When did you first start applying your artwork to footwear?
About three years ago, a friend suggested the idea to me and I’ve been hooked ever since!
2. Do you plan to keep Loco small and completely hand drawn or do you hope it will grow into a larger footwear brand with stockists across the country/world?
At the moment Loco is just a small side project and I quite like the hand drawn unique element, particularly with the wedding shoes. Each pair is personalised for the couple and I think that’s what makes them special.
I would very much like to develop Loco as a brand and perhaps look into collaborating with manufacturers or other brands to develop a range of mass produced Loco shoes but this is something to think about a little bit further down the line I think!
3. Your artwork has a magical, dreamlike quality. Have you always illustrated in this way or has the style developed over time?
After university I decided to just have fun with it and I think the magical dreamlike quality came from there. Although I remember at school I did like to doodle a lot and this often consisted of weird monsters, repetitive patterns and caricatures of teachers.
4. Where do you find inspiration for your artwork?
I’m obsessed with Pinterest and I save everything that inspires me on there! I’m fascinated by all types of pattern – natural, cultural, architectural etc and I find it really fun to try and combine these together.
5. You painted two very large fibreglass rhinos for the Go! Rhinos project. How did you get involved and what was the outcome?
I’ve wanted to get involved in the Wild In Art projects for a while now so when I found out that it was happening in Southampton I got in there straight away! We had to send a mock up design then the sponsors picked their favourites. It was a fantastic project to be involved in, me and my Planet Rhino even ended up on BBC South Today news which was really surreal!
6. As part of Birmingham’s recent Eye Candy Festival you painted a large mural on the side of building. The finished piece looks amazing, was it an enjoyable experience?
Of course! It was my first large scale piece of work so I was really pleased to have got the commission. I bought my helpers with me and we all wrapped up warm! The guys who worked inside Change Kitchen were great too, we were all very well fed! I can’t wait for my next wall commission!
7.Your portfolio features design work alongside your illustrated output. Do you find it easy to switch between these two disciplines?
I enjoy doing them both and I find that the design work helps to keep my technical skills sharp. The two things seem to go hand in hand with each other and the skills are transferable from one to another so I find that so transferring between the two is pretty easy really.
8. You’re been involved with several live workshops, many involving young children. It must be very satisfying work. Have you ever considered moving into a more permanent teaching role?
One of the things that I enjoy about my career is the variety of work that I do I really enjoy running workshops and helping to inspire other people to get involved with art and I hope to keep running them throughout my professional life. I’d never really considered a career in teaching as it was always my dream to be an illustrator, so for now I’m just following that through!