The brief was to produce an image which would demonstrate the vast number of apps available on Nokia’s OVI store. My first idea was to create many 3D paper cubes and illustrate an app on each surface, arranging them in photoshop so that they appear to be bursting out of the page. Half way through the project, the client modified the brief, asking me emphasise on the idea of going ‘shopping’ for apps. So I played with ideas such as shopping trollies, supermarket layouts, sale signs etc. The final concept was based around shopping bags, which I built into a colourful and characterful landscape.