We worked with Marine Conservation Society to produce a paper-cut animation for their latest #StopOceanThreads campaign.
It was a joy to work on this project especially as plastic pollution is a topic that is very close to my heart.
In this project, I combined my usual paper-cut style with felt to represent the microfibres. We used a stop-frame technique for the microfibres only so they would stand out amongst the rest of the paper-cut animation.
We wanted to create a seamless journey so viewers can see exactly how microfibres find their way into the sea and how such a simple solution can put a stop to this issue.
To make the work, I used FSC certified recyclable paper and Dispa board and second hand felt offcuts, keeping waste to a minimum.
In order to Stop Ocean Threads, the Marine Conservation Society’s campaign asks the public to sign a petition which will push for legislation to stop microfibre pollution at source. By requiring all new washing machines to have microfibre filters fitted by law, by 2024, microfibres will be filtered out of waste water and the flow of microplastics into the ocean will be stemmed.
Please help and support MCS by signing their petition to #StopOceanThreads
Credits:
Client + Graphic Design – Marine Conservation Society
Art Direction + Paper Illustration – Sam Pierpoint
Photography + Animation – Mike Foyle
Sound – Daffurn SoundsSound – Daffurn Sounds
